The resurgent economy has enabled companies to shift their focus from cost reduction to revenue and margin generation and implement business initiatives that reflect this focus on the top line. But the success of these customer acquisition and retention initiatives is dependent on the quality of the organization’s underlying customer data.

That’s where Purisma comes in. Purisma’s new solutions-driven approach to master data management, implemented through the Purisma Data Hub, delivers and maintains the highest levels of data accuracy and relevance across multiple corporate applications, in the most cost-effective, non-disruptive, and efficient manner. When companies have the accurate...