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From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc
August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program.
When Hot’s Not: Lead Scoring for Better Results by Vtrenz, Inc
June 2008 - (Free Research) This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.
Lead Generation and Management: Online Strategies and Best Practices by KnowledgeStorm Webinars
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June 2004 - (Free Research) Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for.
Best Practices for Pipeline Management by Oracle Corporation.
June 2008 - (Free Research) This paper will discuss some common factors that impact a company’s ability to effectively manage the pipeline and focus on the process and organizational best practices that can help companies overcome their challenges.
Software as a Service Dramatically Improves CRM Success by Oracle Corporation.
August 2008 - (Free Research) This Yankee Group white paper explores what companies must do beyond software as a service (SaaS) solutions to improve sales effectiveness, increase customer satisfaction and provide a differentiated customer experience.
8 Seconds to Capture Attention: Silverpop’s Landing Page Report by Silverpop Systems Inc.
August 2008 - (Free Research) It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Xpressite eCommerce for SMB Overview Video by Kolaco, Inc.
June 2008 - (Free Research) Xpressite eCommerce is a professional eCommerce solution for SMB companies offering advanced web content management functions not typically found in other eCommerce solutions for the SMB market.
How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars
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October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.
How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars
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September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.
Best Practices in Lead Development by KnowledgeStorm Webinars
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May 2005 - (Free Research) Learn how your company can change from a lead generation business model to a dynamic lead development process in this joint Webcast from SiriusDecisions and KnowledgeStorm.
Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars
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June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.
Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars
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August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.
KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc
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July 2006 - (Free Research) Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why.
KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot by KnowledgeStorm, Inc
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May 2006 - (Free Research) Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies.
VUE Software: Enterprise Incentive Management by CSSI.
VUE Software solves the complexities of insurance sales commission and incentive compensation plans by delivering flexibility and automation. VUE Software’s web-enabled EIM solution reduces costs while driving accuracy and efficiency into your organization. This comprehensive solution provides the ease of a total solution from one vendor.
Five Ways to Improve Your Company's Efficiency by Cisco Systems, Inc
February 2008 - (Free Research) Small and medium-sized business (SMB) customers and suppliers are increasingly savvy, with high expectations for immediate and personalized service and support.
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