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What is Your Recession Sales Strategy? by Oracle Corporation
January 26, 2009 - (Free Research) This study measures the effects of the recession on sales organizations and found that the mainstream response to the challenge of selling through a recession be generally off target.
How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com
October 07, 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
Content Mapped to Buying Stages Powers Nurturing Results by Genius.com
October 07, 2009 - (Free Research) This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
Customer Relationship Management: The Winning Strategy in a Challenging Economy by Microsoft
April 08, 2009 - (Free Research) In a growth economy, businesses typically spend aggressively to stoke the growth engine. When money is tight, however, organizations seek more cost-effective ways to nurture their business expansion. This paper explains how organizations can save money over tough times and find themselves better positioned to take the lead when times improve.
Professional Basketball Team Expands Customer Base with Microsoft Dynamics CRM by Microsoft
September 09, 2009 - (Free Research) This webcasts examines the trends, best practices, and competitive advantages of the customer-centric enterprise. Following the discussion with Martha Rogers, we find out how the Portland Trail Blazers have taken advantage of Microsoft Dynamics CRM to improve sales and grow their customer base.
Turning Results into Rewards: Survey Analysis and Reporting by SPSS Inc. Worldwide Headquarters
February 26, 2009 - (Free Research) Please join Jane Hendricks, Product Marketing, and Gregory Crist, Sales Engineer, for this webcast focusing on survey analysis and reporting. See why delivering the right survey research results to the right person at the right time makes all the difference.
SPSS Text Analysis for Surveys 3.0: Get the Most Out of Open-Ended Text Responses by SPSS Inc. Worldwide Headquarters
February 12, 2009 - (Free Research) Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data.
Circumstances and Customers Have Changed: Has Your Loyalty Program Kept Pace? by Oracle Corporation
October 2009 - (Free Research) According to the 2009 COLLOQUY Loyalty Marketing Census, while the average household is enrolled in 14.1 loyalty programs, they're only active in 6.2 programs. In fact, poorly implemented loyalty strategies can actually diminish customer loyalty. So what do you do? Find out in this new complimentary white paper by Peppers & Rogers Group and Oracle.
American Airlines sees ROI of 1192% in 2 Months with Predictive Analytics by SPSS Inc. Worldwide Headquarters
February 2009 - (Free Research) To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs.
The Total Economic Impact Of DMExpress by Syncsort
August 2008 - (Free Research) The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of DMExpress on their organizations. Forrester’s aim is to clearly show all calculations and assumptions used in the analysis.
Junk Removal Service Finds Gold with Microsoft Dynamics CRM Online by Microsoft
May 2009 - (Free Research) The founder of a full-service debris removal company discusses the advantages of Microsoft Dynamics CRM Online to his company. The cost-effectiveness of the solution, ease of implementation and robust security features are key factors in their choice of Microsoft Dynamics CRM.
Acxiom Deploys Business Intelligence for Best-of-Breed Solutions by SAP America Inc
October 2009 - (Free Research) Find out how Acxiom, specializing in providing customer and information management solutions for companies around the world, uses SAP BusinessObjects Business Intelligence (BI) solutions to transform consumer data into actionable BI.
Publisher Targets Most Profitable Subscribers with SPSS by SPSS Inc. Worldwide Headquarters
May 2009 - (Free Research) To improve the profitability of its subscriptions and increase the value it provides to its advertisers, The Miami Herald Publishing Company used PASW Statistics to find and target new subscribers likely to be stable, profitable customers. Read this case study for more.
E-Book: Taking Action on Analytics - Using Data for Customer Loyalty and Retention by Infor CRM
September 2009 - (Free Research) In this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Learn about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on.
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