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Real-Time Data Warehousing: 3 Case Studies by GoldenGate Software, Inc.
January 29, 2009 - (Free Research) This paper highlights the challenges faced by three companies and the real-time data warehousing solutions they implemented to enhance business intelligence, protect customer data, and enhance business reporting. Read these case studies to learn how GoldenGate software contributes to efficient organizational improvements.
Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc
February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
Value-driven product management: Six keys to product success by IBM
January 2009 - (Free Research) This paper explains how assessment, alignment, achievability, accessibility, agility and accountability, the six key concepts of value-driven product management, can be applied to create a repeatable process for developing successful products.
Is a Data Warehouse the Only Option for Business Intelligence? by Information Builders Inc.
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October 2007 - (Free Research) While data warehouses are important for many types of analytical systems, they aren’t always necessary. Building a data warehouse can dramatically increase the cost of a BI project. This paper describes data warehouses, along with many other options for placing relevant, timely information in the hands of business users.
Define What's Valued Online - A Webcast Presented by KnowledgeStorm by KnowledgeStorm Webinars
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September 2005 - (Free Research) The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying.
Enhancing the Customer Experience with Loyalty Management by SAP America Inc
April 2009 - (Free Research) By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance
the customer experience, increase customer retention, and foster development
of a community of people who serve as advocates for the business.
Data Governance Strategies: Helping Your Organization Comply, Transform, and Integrate by SAS Institute Inc.
March 2009 - (Free Research) Anytime data crosses an organizational boundary, it should be governed. This report, sponsored by TDWI, clears the confusion of this often involved process by drilling into the business initiatives, technical implementations, and cross-functional organizational structures with which data governance intersects.
Nucleus Research: Force.com Drives Faster Development by Salesforce.com
May 2009 - (Free Research) Cloud computing is dramatically changing the cost and time equation for enterprise applications and custom application development. This report from Nucleus Research highlights the advantages of Force.com that allow ISVs, on average, 4.9 times faster application development than traditional .NET or JAVA environments.
Fixing Enterprise Search by Information Builders
June 2009 - (Free Research) Enterprise search transforms the ability of users to find information. It is a powerful, cost-effective, and productivity enabling technology for users in the enterprise. Read this white paper to learn about the value of enterprise search, why it's broken, and learn about WebFOCUS Magnify, the industry's first real-time enterprise search solution.
The 2008 ERP in Manufacturing Benchmark Report by Infor
September 2008 - (Free Research) This report explores feedback provided by over 1200 manufacturers, and aims to serve as a roadmap to those in the manufacturing community that desires to reduce costs, and develop customer responsiveness through successful ERP implementations.
Full Spectrum Customer Data Integration (CDI) Solutions by Pitney Bowes Business Insight
March 2009 - (Free Research) Accurate customer information is essential to business success. It provides customer insight, informs decisions and drives strategy. Managed effectively, this information allows organizations to improve customer retention and increase the value of individual customers. This white paper covers the necessity of a customer data integration program.
Connecting Through Content: Issue One by KnowledgeStorm, Inc
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March 2007 - (Free Research) This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.
Emerging Media Series: Online Video, Social Networks and Wikis by KnowledgeStorm, Inc
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November 2006 - (Free Research) This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.
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