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How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com
October 07, 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
Content Mapped to Buying Stages Powers Nurturing Results by Genius.com
October 07, 2009 - (Free Research) This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
Customer Relationship Management: The Winning Strategy in a Challenging Economy by Microsoft
April 08, 2009 - (Free Research) In a growth economy, businesses typically spend aggressively to stoke the growth engine. When money is tight, however, organizations seek more cost-effective ways to nurture their business expansion. This paper explains how organizations can save money over tough times and find themselves better positioned to take the lead when times improve.
CRM and Social Networking: Engaging the Social Customer by Microsoft
June 09, 2009 - (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions.
Using Webinars to Engage Prospects by Citrix Online
August 19, 2009 - (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.
Driving your Channel Business in High Tech Industries by SAP America Inc
August 07, 2009 - (Free Research) As global competition intensifies and customer-centric business strategies
evolve, high-tech companies must rethink their channel strategy and how they want to engage with partners to successfully market, sell, and provide service to end customers.
Seven Tips for Profiting from Lean Times with CRM by Oracle Corporation
January 26, 2009 - (Free Research) With their rapid speed of deployment, integrated analytics and built-in best practices, on-demand CRM solutions can quickly vault a sales organization ahead of its rivals. And because of their flexible licensing structure, on-demand solutions can be deployed selectively, enabling businesses to deploy only as much CRM as they need.
CRM Your Salespeople Will Love by Oracle Corporation
September 2007 - (Free Research) Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
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