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Product Management - Agile or Waterfall Development: 5 Common Sense Rules to Get the Best of Both by ZIGZAG Marketing, Inc. July 2008 - (Free Research) Agile versus waterfall development isn’t really about the product development methodology, it’s about delivering top quality products in a reasonable time that solve high impact problems for a broad market. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Product Management: 3 Tactics for Exerting Stronger Influence & Leadership by ZIGZAG Marketing, Inc. July 2008 - (Free Research) The most absent and overlooked role in the entire product delivery cycle is the functional designer. Ironically, it may have a greater impact on the success of a product than any other role. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Solutions Marketing – The New Product Marketing by ZIGZAG Marketing, Inc. July 2008 - (Free Research) This paper examines how IT companies can better align their marketing efforts. It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Forum Management for Complex Business Requirements by Gurango Software Corporation (E-mail this company) The FORUM Management Series is program management software for organizations offering program services, including training and education, events, publications, and membership management. These highly specialized program services provide companies with completely integrated marketing, sales, operations, e-commerce, and accounting solutions.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Aite Group Research Report - Rise of Dark Pools and Rebirth of ECNs: Death to Exchanges? by Advent Software, Inc July 2008 - (Free Research) This whitepaper examines some of the key trends within the U.S. ATS market, and provides clear categorizations of some of the platforms vying for market share. This report also provides U.S. equities market share estimates and future projections. (WHITE PAPER) GO TO WHITE PAPER

The Secret behind Successful Retention Programs: Next-Generation Analytics by Portrait Software. April 2008 - (Free Research) The theme of this webcast is that analytics drives better marketing decisions and improves customer retention. It examines the shift away from creative dominated marketing to one driven by analytics, where customer insight produces optimal results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SageCRM: Part of the Sage Accpac Extended Enterprise Suite by Sage Software. July 2008 - (Free Research) SageCRM is a powerful, easy-to-use customer relationship management solution that integrates directly with Sage Accpac ERP, also you can synchronize your sales, marketing, and customer care activities across your organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Best Practices to Optimize Salesforce Performance by Oracle Corporation. August 2008 - (Free Research) CRM best practices on how to empower all of your sales force to achieve the same performance and results as your top salespeople. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Free Cerulli Report - Navigating the Affluent Emerging Marketplace by Advent Software, Inc July 2008 - (Free Research) Investors who comprise the emerging affluent segment of the market are very diverse-in terms of their net worth, risk tolerance, financial goals, and many other areas. To service this area of the financial market some level of segmentation must be used. (ANALYST REPORT) GO TO ANALYST REPORT

Conquering the Crunch Series: Wholesale Distribution and Succeeding in Global Sourcing to Grow Private Label Profits by CDC Software - Vis.align (E-mail this company) June 2008 - (Free Research) The Whitepaper discusses the private label phenomenon, where wholesale distributors sell their own products instead of, or in addition, to reselling goods from other suppliers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Direct Marketing Company Gets It Done Faster with DMExpress by SyncSort August 2008 - (Free Research) Syncsort provided DMC with a free Proof-Of-Concept to demonstrate the benefits that DMExpress could provide. Using DMExpress, DMC was able to significantly decrease the elapsed time. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

On Demand CRM Goes Strategic by Oracle Corporation. August 2008 - (Free Research) Examine what is new in on-demand customer relationship management (CRM), learn the six questions every buyer should ask before making a CRM investment and gain key lessons for finding the right fit for your business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Software as a Service (SaaS): Shift from Tactical to Strategic Focus by Oracle Corporation. August 2008 - (Free Research) Learn how software as a service (SaaS) and business alignment are reshaping the on-demand environment and are enabling IT departments to operate more strategically. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Leveraging Hosted Applications Solutions to Enhance Customer Value by Alcatel Lucent August 2008 - (Free Research) This paper defines the capabilities of hosted application solution providers, explores the value proposition for service providers and describes the characteristics that service providers should look for applications and hosted application solution. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Accelerate Time to Market of AJAX and Flash-based Applications by Keynote Systems February 2008 - (Free Research) This Webcast explores the steps necessary to delivery a positive and rich user experience utilizing AJAX and Flash-based applications. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Taking On-Demand CRM Integration to the Next Level by Oracle Corporation. June 2008 - (Free Research) Explore current CRM on-demand integration challenges facing businesses with mixed deployments and learn how you can guarantee sales effectiveness, business productivity, and reduce costs. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business Trends: A Strategic Overview-Featuring Gartner Content by Sophos Inc. July 2008 - (Free Research) Sophos offers two distinct Network Access Control solutions which include comprehensive endpoint assessment, remediation and enforcement options, giving organizations control of managed, guest and unauthorized computers (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Benefits and Advantages of Recording and Archiving Calls by Teleformix. July 2008 - (Free Research) ECHO digital recording solution brings a whole host of advantages, including dispute resolution, liability management, evaluation support, and more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Essential Email Marketing Deliverability Guide by Listrak. January 2008 - (Free Research) In this white, learn ways to ensure e-mails in your marketing campaign bypass internet filters and escape junk mail folders. The experts at Listrak have the details for you. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Dynamic Content in Action: DiscountBeautyCenter.com Case Study by Listrak. January 2008 - (Free Research) Listrak's marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online supplier of brand name cosmetics, fragrances, and professional beauty supplies. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Blogging for Business by HubSpot June 2008 - (Free Research) Blogs are no longer just online personal journals - they are now key business tools. View this webinar and find out why. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Social Media Marketing by HubSpot June 2008 - (Free Research) In this webcast Mike Volpe, VP of Marketing for HubSpot discusses why social media is important. Social media’s state of mind, 3 types of social media and its measuring results will also be discussed. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

5 Tips to Turn Your Website into a Marketing Machine. by HubSpot June 2008 - (Free Research) Learn 5 tips - SEO (search engine optimization), blogging, marketing analytics, and more - to leverage the Internet and transform your website into a marketing machine. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Search Engine Optimization (SEO) 101 by HubSpot June 2008 - (Free Research) What is SEO? Why is it important? Attend this free webinar to learn what you need to know to optimize your site for search engines. This webinar will cover the basics of SEO, what you need to know to get started or hire a consultant. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Wireless LANs Standards: Where Are We Now? by Burton Group. July 2008 - (Free Research) Not all standards are created equal. Some are technically elegant but achieve little market adoption. Others are broadly deployed. The Institute of Electrical and Electronics Engineers (IEEE) 802.11 wireless local area network (WLAN) standards have achieved international success. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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